GordonsGuide.com was founded in 1997. Gordon's Guide is a Central Valley California-based publishing company with a focus on one of the most exciting and fastest growing segments of the Internet industry – Adventure & Active Travel...
GordonsGuide.com, the premiere adventure travel site awarded "BEST of the WEB" by Forbes Magazine 2000, 2001, 2002, 2003, 2004, 2005, 2006, 2007 and 2008.
GordonsGuide.com, an Adventure & Active Travel website, creates marketplaces for adventure travel businesses around the globe – matching adventure tour operators and high-end resorts with active travelers. Adventure and active travel is the subsection of the travel industry that is comprised of skiing, whitewater rafting, mountain biking, kayaking and many other outdoor, experiential vacation opportunities.
MISSION & VALUES STATEMENT · Mission To lead the way in promoting Adventure & Active Travel and the companies offering these services, through best-in-class, first-to-market, integrated media delivered with world-class presentation and service to amplify consumer interest in this exciting sector of travel globally; vividly increasing the business volume of our vacation provider clients annually.
· Values Gordon's Guide will strive, in all ways, to provide services and products of the greatest possible value to the people we serve, thereby earning and holding their respect and loyalty. As a supplier of information on adventure and active travel/hospitality services and products, we will demonstrate an exceptional commitment to detail and to providing friendly, courteous and dedicated services that satisfy the needs and anticipate the wants of our customers.
THE GG DIFFERENCE · QUALITY - We are slightly fanatical about quality. We define quality and value from our customers’ perspectives. We strive to consistently achieve customer expectations. We do what we do better. Excellence is the standard for everything we strive to do. Our commitment to quality will be demonstrated in all our products, services, activities, customer relations, staff relations, and through the highest ethical and professional standards of management and business practices.
· PEOPLE - We emphasize the human side. We are dedicated to the belief that people are our most important asset. We will demonstrate our trust and respect for each employee and our confidence in their ability to provide competent services to the people they serve on our behalf. We actively seek involvement. We create and reward individual and team contributions. We, together, work to create an environment that encourages development to the full personal potential of everyone. We will invest in people, provide opportunities for them to grow, and reward excellent performance.
· CREATIVITY - We create and innovate. We promote and reward innovation and alternative views. We accept failure as a necessary ingredient of success. We encourage creativity and reward good judgment to foster a climate of thoughtful change.
· INTEGRITY - We act with integrity and honesty. We say what we’ll do and do what we say - as individuals and as an organization; we treat others the way we want to be treated. We are passionate in our goals to help others have fun through our adventure vacation/recreation/hospitality resources. We work for our customers’ best interests.
· TEAM PHILOSOPY – The Staff to Staff Commitment: “I’ve got your back!” For us to function at our highest level, we need to realize that we are not only independent, but more importantly, interdependent on each other. Be proactive (not reactive) and tenacious about each other’s needs when help is requested. See the need. Fill the gap. Always go the extra mile for each other.
· TEAM SPIRIT – We can choose what we give to each other. Life is a state of radiation and absorption. To exist is to radiate: To exist is to be the recipient of radiation. Every person has an atmosphere, which is affecting every other person. It can be a weakening or strengthening of others – it’s a choice. Man cannot evade this responsibility by merely saying that it is an unconscious influence. Man can select the qualities he would permit to be radiated. He can cultivate calmness, trust, generosity, truth, justice, loyalty and nobility and make them virtually active in his character. We can choose to go the extra mile with care, consideration and sincerity. |
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